Belk Inc. Sweepstakes

“Customer Satisfaction Survey”

Official Rules

NO PURCHASE NECESSARY. The "Customer Satisfaction Survey” Sweepstakes is open to individuals who are legal residents of the 50 United States and the District of Columbia. Participants must be legal residents of the 50 United States, D.C., who has the age of majority in his or her state of residence at the time of entry. Sweepstakes begins at 12:01 a.m., Eastern Time (“ET”), February 2, 2014 and ends at 11:59 p.m., ET, May 3, 2014. Employees, officers, and directors of Belk Inc., its affiliated companies, subsidiaries, distributors, dealers, advertising and promotion agencies, any and all other entities directly associated with this Sweepstakes, and the immediate family members and members of the same household of any of the above are not eligible to participate.

Two Ways to Enter:

A) Go to www.belksurvey.com and complete the customer satisfaction survey. All online entries must be received by 11:59p.m. ET on May 3, 2014.

B.) You may enter by printing your name, address, day and night telephone numbers and age on a 3x 5card and mailing it in a standard business-size #10 envelope to: Belk Inc. “Customer Satisfaction Survey” 90 Rockwood Place, Rochester, NY 14610. All mail-in entries must be postmarked by May 3, 2014, and received by May 8, 2014.

Limit one (1) entry per person regardless of method of entry. All entries become the property of the Sponsor and will not be returned.

The Sponsor is not responsible for illegible, damaged, lost, late, misdirected, incomplete or postage due mail entries, or for phone line, hardware, software or program malfunctions, or other errors, failures or delays in the transmission, receipt or processing of phone entries, whether human or technical in nature, or for incorrect or inaccurate entry information whether caused by phone users or by any of the equipment or programming associated with or utilized in the Sweepstakes. Sponsor reserves the right, in its sole discretion, to cancel or suspend the telephone portion of the Sweepstakes should causes beyond the control of the Sponsor impair the administration, security or proper play of the Sweepstakes and, in such case, to award the prize from among all eligible entries received by mail throughout the entire promotion period and by phone prior to the date of cancellation/suspension of the telephone portion.

Internet Limitations of Liability: Sponsor reserves the right, in its sole discretion, to cancel, terminate, suspend and/or modify the Sweepstakes, or any part of it, at any time, without notice, and to cancel, terminate, modify or suspend the Sweepstakes in whole or in part, at any time, without notice and award prizes using all non-suspect eligible entries received as of the termination/suspension date, if any infection, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause beyond Sponsor’s control, affects the integrity or proper conduct of the Sweepstakes. Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process (if applicable) or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in a disruptive manner., Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Sponsor is not responsible for: lost, late, incomplete, illegible, incorrect, delayed, garbled, undelivered, or misdirected entries; theft, destruction or unauthorized access to, or alteration of, entries; failures or malfunctions of phones, phone lines or telephone or data transmission systems; interrupted or unavailable network, server or other connections; any error, omission, interruption, defect or delay in any transmission or communication; traffic congestion on the Internet or any technical problem, including but not limited to any injury or damage to any person’s computer related to or resulting from Sweepstakes participation; typographical, printing or other errors or omissions in these Official Rules, in any Sweepstakes-related advertisements or other materials, or other problems or errors of any kind whether computer, network, mechanical, human, electronic, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or problems which may occur in connection with the administration of the Sweepstakes, in the processing of entries, in the selection or announcement of winners or in the awarding of prizes. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor is not responsible for any damage to an entrant’s system which is occasioned by participating in this Sweepstakes or by downloading any information necessary to participate in the promotion. Sponsor also is not responsible for incorrect or inaccurate entry information, whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of the entries in the Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute regarding the identity of an individual who actually submitted an online entry, the entry will be deemed submitted by the authorized account holder of the email account. "Authorized account holder" is defined as the natural person who is assigned to an email account by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Potential winner may be required to show proof of being the authorized account holder.

Prize: One (1) Grand Prize will be awarded, consisting of a $500 Gift Card for shopping at a Belk store.

Prize Conditions: Prize is non-transferable; no prize substitution allowed. Winner will be required to sign an Affidavit of Eligibility and Liability/Publicity Release (where permitted), to be returned within 14 days of the first written notification, or prize may be forfeited and an alternate winner selected.

All federal, state, local, and other taxes on prize are the sole responsibility of the winner. The winner’s entry and acceptance of the prize offered constitutes permission (except where prohibited) for the Sponsor to use said winner’s name, photograph, likeness, statements,

biographical information, voice and address (city and state), in all forms of media worldwide, in perpetuity, without limitation, notice or further compensation.

Terms & Conditions: The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. By participating, entrants agree to abide by and be bound by these Official Rules and the decisions of the Sweepstakes Administrator, and waive any right to claim ambiguity in the Sweepstakes or in these Official Rules. By accepting the Prize, the Winner also agrees to release, discharge, indemnify and hold harmless the Sponsor, vendors associated with the Sweepstakes, and the respective officers, directors and employees of each of those entries, from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in any part, directly or indirectly, from acceptance, possession, use or misuse of the prize awarded, or participation in the Sweepstakes. Any person attempting to defraud or in any way tamper with the Sweepstakes mechanics and/or implementation will be prosecuted to the fullest extent of the law. The sweepstakes is void outside the 50 United States and the District of Columbia and where prohibited.

Drawing and Notification: The Winner will be selected, from among all eligible entries received, in a random drawing conducted on or about May 13, 2014 by the American Sweepstakes & Promotion Co., an independent judging organization, whose decisions are final in all matters relating to the Sweepstakes. Odds of winning will depend on the combined total number of eligible entries received from both methods of entry. The Winner will be notified by telephone and/or mail, or other home delivery service of Sponsor’s choice.

Winners List: To request confirmation of the name and address (city and state) of the Winner, please send a self-addressed, stamped business size envelope by June 30, 2014, to: Belk Inc. “Customer Satisfaction Survey” Winner’s List Request, 300 State St. Suite 402, Rochester, NY 14614.

Sponsor: Belk Inc, 2801 West Tyvola Road, Charlotte, NC 28217

Sweepstakes Administrator: The Sweepstakes is being administered by The American Sweepstakes & Promotion Co., 300 State Street, Suite 402, Rochester, NY 14614, which is responsible overseeing the selection of the Winner and the awarding of the Prize.

The Sponsor may conduct additional “Customer Satisfaction Survey” Sweepstakes or contests quarterly or otherwise after the conclusion of this Sweepstakes. In such case, new or additional sweepstakes rules will appear on the Sponsor’s website. Please log on from time to time to see the rules for possible future Sweepstakes.